What is "Ask Patty Certified" and what does it mean at Muskegon Brake & Tire?

Over the past 20 years we've made a lot of changes in our business.  Most of these changes have been made with the purpose of creating a positive customer service experience.  But that then begs the question: who is our customer?  We serve a diverse swath of the local population, so it's hard to pin down the answer to that question.  One thing we did notice is the increase in women being responsible for either their own or their family's auto repair decisions.

With this realization in mind we found a program that would help us focus on this growing segment of our customer base.  That leads to the next question: what do women want in an auto repair experience?  How do we tailor our service to meet their needs?  That is what we are constantly asking ourselves.  We know that the technical needs for all car owners are the same: a car that runs and drives safely.  Why do we focus on answering this question in relation to our female customers?  Because historically they have not been treated well by our industry.  It was always a roll of the dice whether a woman was going to receive fair, accurate service when she brought her vehicle in.  It was always assumed that "women don't know about cars" (which is generally false) and could be bamboozled into overpriced or unnecessary repairs.  My, how times have changed.

With the amount of information available to consumers today we can usually find out who is treating their customers well and who is not. 

We are always striving to improve the experience our customers receive when they come to us for auto repair, and that is why our customers love us.  We are always looking for ways to make auto repair easier, faster, more convenient, and more transparent.  We want our customers to have as much information as possible about the condition of their vehicle and what they can do to get the most out of their second most expensive asset. 

This is why we are proud to be AskPatty Certified Female Friendly.  We don't talk down to our women clients.  We don't assume that they "know nothing" about cars. We know that it's their car and they deserve an honest, transparent auto repair experience.  We are here to bridge the information gap between the professional mechanic and the vehicle owner.  In the end we want to make sure that our customer, man or woman, gets the best service we can give them.

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